Last Updated: January 2025
Welcome to the Privacy Policy of Hogace (UEN: 201729158957S), a company registered with the Accounting and Corporate Regulatory Authority (ACRA) of Singapore. We are committed to ensuring the uninterrupted operation of ATM systems while maintaining the highest standards of data protection and privacy.
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or use our services related to ATM maintenance and operational support. We are committed to compliance with the Singapore Personal Data Protection Act (PDPA) 2012, the European Union's General Data Protection Regulation (GDPR), and other applicable international privacy regulations.
We collect various types of information to provide and improve our services to you:
We collect information through cookies, web beacons, and similar tracking technologies to analyze trends, administer the website, and gather demographic information about our user base.
We process your personal data based on the following legal grounds and for these specific purposes:
We may share your personal information with the following categories of recipients:
We may share information with trusted business partners who assist in delivering ATM maintenance services, under strict confidentiality agreements.
We may disclose your information when required by law, court order, or governmental authority, or to protect our legal rights and safety.
Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website performance.
We use Google Analytics to collect and analyze information about how visitors use our website. Google Analytics uses cookies to track visitor interactions, including pages visited, session duration, bounce rates, and traffic sources. This data is aggregated and anonymized, helping us understand user behavior patterns and improve our website functionality. Google Analytics may collect your IP address, but we have enabled IP anonymization to protect your privacy.
We utilize Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. When you click on our ads and visit our website, a conversion tracking cookie is placed on your device. We also use Google Ads remarketing to display targeted advertisements to previous website visitors across the Google Display Network. These cookies help us understand which ads drive valuable actions and allow us to show relevant content to interested users.
Our website implements the Facebook Pixel, a tracking code that allows us to measure advertising effectiveness, build targeted audiences for ad campaigns, and optimize our marketing strategies. The Facebook Pixel collects information about your website activities, including pages viewed and actions taken. This data enables us to create Custom Audiences for remarketing and Lookalike Audiences to reach potential clients with similar characteristics.
Under the GDPR, PDPA, and other applicable privacy laws, you have the following rights regarding your personal data:
You have the right to request confirmation of whether we process your personal data and obtain a copy of your data we hold.
You may request correction of inaccurate or incomplete personal data we maintain about you.
You can request deletion of your personal data when it is no longer necessary for the purposes for which it was collected or when you withdraw consent.
You have the right to receive your personal data in a structured, commonly used, and machine-readable format and transmit it to another controller.
You may object to processing of your personal data based on legitimate interests or for direct marketing purposes.
Where processing is based on consent, you have the right to withdraw your consent at any time without affecting the lawfulness of processing based on consent before withdrawal.
You will not receive discriminatory treatment for exercising any of your privacy rights.
You have the right to lodge a complaint with the Personal Data Protection Commission (PDPC) of Singapore or your local supervisory authority.
To exercise any of these rights, please contact us using the information provided in the Company Information section below.
We share website usage data with Google through Google Analytics and Google Ads platforms. This includes information about your interactions with our website, device information, and browsing behavior. Google processes this data in accordance with their privacy policies to provide analytics services and advertising optimization. Google may combine this data with other information they hold about you from other Google services you use.
Through the Facebook Pixel, we share information about your website activities with Meta Platforms, Inc. This data is used to create Custom Audiences for targeted advertising and to measure campaign effectiveness. Meta may match this information with your Facebook profile to deliver personalized advertisements. We may also upload hashed contact information to create Custom Audiences, ensuring data is pseudonymized before transmission.
If we utilize Microsoft Advertising (Bing Ads), we share conversion data and website interaction information with Microsoft. This enables us to track advertising performance and optimize our campaigns on the Microsoft Advertising network. Microsoft processes this data according to their privacy statement and may use it to improve their advertising services.
We respect your privacy preferences signaled through the Global Privacy Control (GPC). GPC is a technical specification that allows you to signal your privacy preferences to websites you visit, indicating your choice to opt out of data sharing and selling.
When we detect a GPC signal from your browser, we will:
You can enable GPC through:
We want to assure you that we do not use automated decision-making processes, including profiling, that produce legal effects concerning you or similarly significantly affect you. All decisions regarding our services, client relationships, and business operations involve human review and judgment.
While we may use automated tools for data analysis and website optimization, these tools do not make decisions that would have legal or significant effects on individuals without human intervention and oversight.
We implement comprehensive technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction:
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations: